Ittefaq's promotional strategy has surely made the audience curious about what the makers are trying to hide. The suspects - Vikram (Sidharth Malhotra), an acclaimed writer, and Maya (Sonakshi Sinha), a young homemaker, have different narratives about the events of that fateful night. Also present at the event was host Karan Johar along with the lead stars of the film - Sidharth Malhotra, Akshaye Khanna and Sonakshi Sinha.
"Abhay Chopra and Juno Chopra have been approached by a few South makers to sell the rights of their film". They have requested fans to refrain from putting up the story or plot of the film on social media after watching the first day first show as well. The movie happens to be remake of Rajesh Khanna starrer 1969 release Ittefaq. "Abhay and Juno won't be making the film down South. Filmmakers from South have loved the promos and shown interest in the modern, more contemporary storyline", the source added. However, the Telugu makers are not keen to take the original one's rights but they are keen to remake the newer version. Karan, who was infamously termed as the "flag bearer of nepotism" on television by Kangana Ranaut, commenced the conversation saying, "We have two people in this film, Shah Rukh and Sidharth, who are not associated with nepotism and that speaks volume". Akshaye Khanna plays the cop trying to solve the murder mystery. Even dubbed versions of south Indian films have also worked wonders at the ticket counters.
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