Taylor Swift books 3rd NY-area concert despite lack of sellouts

Saturday, 13 Jan, 2018

Taylor Swift is adding another Philadelphia concert to her tour this summer.

Registration for the Taylor Swift Presale powered by Ticketmaster Verified Fan starts January 5 at 10 a.m. EST and runs until January 18 at 10 a.m. EST.

In related news, tickets to Katy Perry's Friday show in New Orleans are now starting at $23.

And of using this method, David Marcus, executive VP and head of music at Ticketmaster, which is working with Taylor on the new ticketing system, told Billboard: "We'd like to sell the last ticket to her concert when she takes the stage each night".

The Taylor Swift "reputation" stadium tour kicks off on May 8 in Arizona and this will be Swift's fifth and sixth time performing at Lincoln Financial Field, where she made her debut in August 2011.

The Reputation tour arrives in Texas Sept. 29 when Swift plays NRG Stadium in Houston. In contrast, two Spark Arena shows on Swift's Red Tour sold out in 2013, resulting in organisers arranging a third show to cater for those who missed out. However, these claims were dismissed as Billboard got their hands on sales data from sources close to the singer, which showed that she is having no trouble offloading tickets to her shows.

According to a story in the New York Post, Swift's strategy of cutting out scalpers by charging scalper-level prices herself and making fans compete for the right to buy them has backfired and most of Swift's upcoming concerts still have seats available.

The report also commented that the tour has yet to sellout in any city, with one insider telling the newspaper, "There are hundreds if not thousands of tickets left for every show". Citing sources close to the singer, Billboard reported this week that Swift sold almost $180 million worth in tickets in the first week. Though her 1989 world tour boasted numerous sold out performances (it eventually became the highest grossing tour of 2015), it appears her considerably more expensive snake persona is a tougher sell.

Even though ticket sales for the tour have been below par, Swift is still going to make a ton of money.