Parents Of H&M Hoodie Model Speak Out, Forced To Move From Home

Thursday, 18 Jan, 2018

An undated photo of an advert for a hoodie by H&M.

H&M apologized on January 9, saying it would stop selling the sweatshirt. It apologised after facing backlash for insinuating that only white models portray a "positive image".

In a bid to showcase that the brand is listening to its consumers, H&M has revealed that it would be appointing someone to lead the global diversity mandate for its organisation.

Swedish clothing giant H&M was placed in hot water after it featured a black child model wearing a green hoodie which carried the words "coolest monkey in the jungle".

The retailer said on Facebook that it's "commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward".

The company announced the appointment on Tuesday to its Facebook page, and since then has said Annie Wu, global manager for employee relations, is the new global leader for diversity and inclusiveness. This eventually led to celebrities such as The Weeknd and American rapper G-Eazy to sever business ties and associations in a bid to protect their own personal brand.

Other well-known figures, such as National Basketball Association star LeBron James and "Every Step You Take" singer Diddy, also threatened to cut ties with the clothing brand due to their online faux pas. Protesters raided stores over the weekend, ending with police using force to clear the crowds outside a store in Boksburg, South Africa. The response has been more muted in Europe. That's especially true as social media makes it possible for an ad posted in one country to be shared and viewed around the world.