Amazon has focused on boosting Prime subscribers, which its chief financial officer has called its "most important customer base".
Amazon Prime has raised their monthly rates.
Amazon is raising the price of its Prime membership monthly plan by almost 20 percent. If every one of those members subscribes monthly for an entire year, this rate increase will mean over $34 million more in Amazon's pockets. Qualifying college students will pay $6.49 a month, up from $5.49. It will phase in on 18 February for existing subscribers.
The main benefits utilized by Amazon Prime members are free shipping on thousands of items through Amazon's store and their Amazon Prime Streaming Video service, which is the only way to watch Amazon originals like The Marvelous Mrs. Maisel, Transparent, and Catastrophe.
Time To Move To Annual Membership For Amazon Prime?
Amazon launched the monthly option a couple of years ago to attract customers who could not afford a one-time payment of $99, or those who knew that they would not be able to take advantage of an Amazon Prime membership for all the months of the year.
The firm has said its monthly Prime memberships, which first became available in 2016, are a good way to introduce people to the service.
An annual membership now makes much more sense financially compared to a monthly membership.
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