MoviePass CEO: Just Kidding, We're Not Tracking You

Wednesday, 14 Mar, 2018

We know all about you.

MoviePass takes its members' privacy extremely seriously, and our current Terms of Use and Privacy Policy accurately state the ways in which we use data. "Through a mix of exuberance about our future and joking around, I mischaracterized how MoviePass locates our members", he wrote in the letter.

We understand that you may have further questions, so have included an additional FAQ page for your reference.

MoviePass CEO, Mitch Lowe received some scrutiny when he recently bragged about his popular APP practice of tracking customers before and after they went to the movies. While we do create partnerships with theaters and studios in which we offer statistical data on ticket use and other trends, we never share our members' identities or personal information or personal data with anyone.

After Lowe's comments during the panel discussion were made public, MoviePass issued a statement to this news organization echoing Lowe's point.

Last week, MoviePass released a cryptic update for its iOS app that "removed unused location capabilities".

As for users who made a decision to unsubscribe to the now $7.95 / month movie every day (with certain restrictions) fee, Lowe said there were around "half a dozen" customers who did that because they were unhappy with his (mistaken?) revelations. The letter was published on the MoviePass website and clarifies that the app now uses standard location services on an "opt-in" basis.

"We only know where they are at that instant. What we do is we use that data to market film".

Lowe also added that if MoviePass desires to expand data collection and sharing capabilities in the future, the company will notify users about this change and allow them to opt-in or opt-out of the service.

According to Lowe, about "half a dozen" customers said they canceled their service over the privacy concerns. "It's not a huge number", he said. The company has more than 2 million subscribers, and Lowe said he expected to hit 5 million subscribers and account for almost 20 percent of all US box office ticket purchases by the end of the year. They still want to build a "whole night at the movies" but they will always ask users to opt in or opt out of location tracking.

The service lets members see a movie in the theater every day for $9.95 a month for existing subscribers or $105.35 a year, paid up front, for new ones. What do you think of Lowe's remarks? We don't know where they go afterwards, we don't record it.