Mercedes New Subscription Program Allows Owners Switch Vehicles On A Whim

Tuesday, 20 Mar, 2018

Mercedes-Benz is close to finalizing its own subscription program for the US according to Britta Seeger, global head of sales for Mercedes-Benz who spoke to Automotive News. At their discretion, a customer can switch out their Mercedes for another using an affiliated online app, though they cannot subscribe to more than 12 vehicles per year.

Addressing concerns that manufacturer-backed subscription services exclude dealerships, the new Flexperience scheme is managed by two of Germany's biggest dealers. Just like the other subscription programs, the Mercedes me Flexperience monthly rate includes insurance, maintenance, repair, tires and up to 22,369 miles a year.

"We plan to have something ready within this year", said Britta Seeger, global head of sales for Mercedes-Benz, at the auto show here.

As part of the deal, customers have the choice of four models: the A-Class, C-Class, E-Class and even the luxurious S-Class limo.

Although Seeger confirmed that a subscriber could arrange a different vehicle within the same segment on what was described as "short notice", it was conceded that "short notice" was a relative term. Porsche, Cadillac and Volvo have already launched subscription programs and now Mercedes-Benz is working on one too. That may sound like something of a caveat, but it does make some sense as cars are obviously going to be a finite resource.

What might a subscription service look like?