Burgers behind IHOP name change

Tuesday, 12 Jun, 2018

Today IHOP, which has been the International House of Pancakes for 60 years, has officially become IHOb, which stands for the International House of Burgers.

IHOP has flipped its name to represent the restaurant's new specialty burger menu.

Just as many speculated on social media about the name change, Twitter has been quick to react to the great reveal. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination". "For burgers." The new Twitter says. On its website, the company featured a countdown clock for when the "b" would be revealed. Fast-food chain Whataburger chimed in with, "As much as we love our pancakes, we'd never change our name to Whatapancake".

IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.

Tell Us: Will you be trying one of IHOb's burgers?

Professional baseball team the Philadelphia Phillies went to the trouble of making its own name change announcement video that turns the MLB franchise into the "bhillies". The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.

It had six burger plates priced $11-$14 on its previous menu, including a Denver Omelette Burger, sliders and a patty melt.