IHOB just changed its name back to IHOP. Here's why

Tuesday, 10 Jul, 2018

"And it worked. Look at us, two silly pancakes talkin' about burgers". And as it turns out they're not even changing their name after all.

Instead, IHOP is officially back to pancakes after a brief name change.

That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact.

IHOP is giving away its iconic short stacks for a few cents on July 17.

Heartbroken Twitter users expressed their confusion, but as IHOP said in a tweet, "We just had some burgers to bromote". The pancake chain began revamping its burgers more than a year ago, IHOP's president, Darren Rebelez, told Business Insider, as it has tried to boost sales outside breakfast.

The answer is yes, both burgers and pancakes will be left on IHOP's menu.

The change drew massive backlash on social media with some calling the move an "epic failure".

There were strong feelings going around about the name change.